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The Toy Book’s October 2026 Power Rankings name the outlet’s 10 most-read, clicked and shared stories, alongside its 10 most-searched toy and game product pages. Holiday shopping coverage featured prominently among the stories, while advent calendars topped the product-page list.
The Toy Book published its October 2026 Power Rankings, listing the outlet’s 10 most-read, clicked and shared stories and its 10 most-searched toy and game product pages. Holiday shopping guides and retailer lists accounted for several of the top stories, while the Needoh Advent Calendar and Fuggler Advent Calendar led the product-page rankings.
The rankings, published by the toy trade outlet in November, reflect reader activity on The Toy Book and The Licensing Book during October, according to the report. The publication does not provide traffic totals, search counts or a methodology for weighting reads, clicks and shares, so the list identifies relative placement rather than the size of each audience.
Holiday-related coverage took three places in the story top 10. The Toy Insider’s 2026 Holiday Gift Guide ranked among the most-engaged-with stories, as did Amazon’s 2026 Top 100 Toys list and Target’s Top 50 Toys for the 2026 holiday season. Faire’s coverage of toys and squishies in an advent calendar rush also made the list. The Toy Book described the rankings as a reflection of what readers selected, rather than as an industrywide sales chart.
Other stories in the top 10 covered a LEGO Group and Sesame Workshop nature initiative, Mattel Brick Shop’s first Nissan building set, a new Lara Croft figure from McFarlane Toys, New York Comic Con’s toy-industry presence, and Catherine Wood taking the lead on Mattel’s global dolls business. A returning article, Chris Byrne’s “Tales of Toy Fairs Past,” originally published in September 2023, also placed in the October list.
Holiday Lists Lead Reader Interest
The mix gives a snapshot of the subjects drawing attention on this particular publishing platform as the toy industry moves toward the holiday selling season. Three holiday lists from Amazon, Target and The Toy Insider appeared among the most-engaged-with stories, alongside reporting on Faire’s early retail order data. That suggests readers were engaging with both consumer-facing gift recommendations and information about retailers’ preparations, although the rankings do not establish why any individual story performed well.
The separate product-page list offers a different signal: it records which products visitors searched for most on the publication’s site, not which toys sold best. Its top positions went to two advent calendars, followed by the game A Game of Filth & Fantasy. Retailers, manufacturers and readers can use the list as an indication of interest among The Toy Book’s audience, but it should not be treated as a measure of nationwide demand, sales or inventory.
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Stories and Products Ranked Separately
The Power Rankings combine two lists with different measures. The story ranking covers the most-read, clicked and shared articles across The Toy Book and The Licensing Book. The product ranking covers the most-searched product pages on the site. The report presents each as a top 10 but does not state whether its placements reflect one metric, a combined score or another calculation.
In the product list, the Needoh Advent Calendar from Schylling ranked first, followed by PMI Kids World’s Fuggler Advent Calendar and Relatable’s A Game of Filth & Fantasy. The remaining entries included products from Bonkers Toys, PMI, Keycraft Global, Mattel, Moose Toys, Headstart International and Golden Bear Toys. The article also noted that The Toy Book’s Fall Toy & Licensing Preview Issue continued to attract attention around industry events including New York Comic Con and Brand Licensing Europe; that issue was not presented as one of the top 10 stories.
““The most-read, clicked, and shared stories at The Toy Book and The Licensing Book last month.””
— The Toy Book
Traffic Counts and Sales Remain Unknown
The report does not disclose the number of reads, clicks, shares or product searches behind the rankings, nor does it explain how those measures were combined or ranked. It is also unclear how much of the October activity came from repeat visitors, external referrals or other sources.
The lists do not confirm toy sales, retailer orders, product availability or consumer demand across the wider market. A high product-page position means it was frequently searched on the publication’s site, not necessarily that it sold well. The report also gives no further detail on the Faire order data mentioned in its introduction beyond the story’s placement and title.
Holiday Coverage Continues Into November
The rankings are a retrospective of October, and the article does not announce a new ranking method, a follow-up release date or additional data. Readers can expect the listed holiday coverage to remain relevant during the approaching shopping season, but the next Power Rankings have not been dated in the source material. The Toy Book directs readers to its archives for previous top 10 features and says it shares industry news through its social channels and weekly newsletter.
For a clearer view of whether these attention patterns extend beyond the publication’s readership, readers would need separate information such as retailer sales, search trends across other platforms or disclosed audience metrics. None of those comparisons is included in the October roundup.
Key Questions
What are The Toy Book’s October 2026 Power Rankings?
They are two top-10 lists published in November: the outlet’s most-read, clicked and shared stories from October, and its most-searched toy and game product pages.
Which stories ranked among the most popular?
The list included Amazon’s 2026 Top 100 Toys, Target’s Top 50 Toys for the holiday season and The Toy Insider’s 2026 Holiday Gift Guide, along with stories about products, licensing, events and toy companies.
Which products led the search ranking?
The Needoh Advent Calendar from Schylling ranked first, followed by the Fuggler Advent Calendar from PMI Kids World and A Game of Filth & Fantasy from Relatable.
Do the rankings show which toys sold best?
No. The story list reflects engagement with The Toy Book and The Licensing Book, while the product list reflects searches on the publication’s site. The report does not provide sales figures or claim that the rankings represent the wider market.
Source: toybook.com
