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Mattel has released a $45 Barbie Signature doll modeled on Serena Williams’ green-and-white outfit from the 2005 Australian Open. The company says the doll is available online and at Target, and a Barbie Dream Gap Project donation will support Mrs. Rina’s House of Blessings in Martin County, Florida.
Mattel has released a Serena Williams Barbie Signature doll modeled on the tennis champion’s appearance at the 2005 Australian Open, adding a collectible version of the seven-time Grand Slam singles champion to the company’s Team Barbie lineup. Priced at $45, the doll is listed for sale online and at Target, while Mattel says a related donation will support a nonprofit serving children and families in Martin County, Florida.
The doll recreates Williams’ green-and-white tennis outfit from the 2005 tournament, including a cutout top, white skirt, matching sweatband, socks and sneakers. The set also includes a racket, tennis ball and display stand, according to The Toy Book’s report, which cites Mattel as its source. The product is listed as suitable for ages 6 and older.
Williams won her seventh Grand Slam singles title at the 2005 Australian Open. Mattel’s doll design draws on that tournament appearance, connecting the collectible to a specific moment in her playing career rather than presenting it as a general likeness. The product description also frames Williams as an entrepreneur and public figure whose influence extends beyond tennis.
The release is timed around International Day of the Girl. Mattel says it will make a Barbie Dream Gap Project donation to Mrs. Rina’s House of Blessings, a nonprofit Williams is close to, to support programs for children and families in Martin County, Florida. The report does not give a donation amount or further detail about the funded programs.
A Collectible Tied to a Career Milestone
The release combines a commercial collectible with a particular achievement in women’s tennis: Williams’ seventh Grand Slam singles title. For fans, the 2005 Australian Open styling gives the doll a clear historical reference, while the included accessories allow it to be displayed as a collectible or posed with tennis equipment.
Mattel presents the doll as part of a broader effort to put athletes and public figures into its Team Barbie lineup. In her statement supplied with the announcement, Williams linked the doll to representation and young people’s sense of possibility. That is her stated intention for the project; the announcement does not provide evidence measuring the doll’s effect on children or its sales.
The company’s announced donation adds a local community component to the launch. Support for Mrs. Rina’s House of Blessings is relevant to families in Martin County, but the donation’s size, timing and precise use have not been disclosed in the source report. Readers should distinguish that charitable commitment from the doll’s retail price and availability.
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From Role Model Doll to Retail Release
This is Williams’ second collaboration with Barbie, according to The Toy Book. Earlier in the year, the brand introduced a one-of-a-kind Role Model doll of Williams as part of its International Women’s Day campaign. The new Signature release is a separate product made for sale, with a stated retail price and accessories.
The distinction matters: the earlier doll was described as a one-of-a-kind campaign piece, while this release is a retail collectible. The new doll also focuses on a specific match-era look, rather than simply repeating the earlier recognition. Mattel situates the launch around International Day of the Girl and identifies it as part of Team Barbie, its group of athletes and role models.
The source report says shoppers can find the $45 doll online at major retailers and in stores at Target, with further product information at Mattel Creations. It does not provide a complete retailer list, inventory figures or a shipping schedule. Availability may vary by seller, so the listed price and stock status should be checked with retailers.
“The release officially welcomes Williams to Mattel’s Team Barbie.”
— The Toy Book, citing Mattel
Price, Stock and Donation Details
The source report gives the doll’s $45 suggested retail price and identifies online retailers and Target stores as sales channels, but it does not confirm stock levels at individual locations or whether all listed retailers have the product available at the same time. Shoppers should check current listings before making a purchase.
Mattel’s announced donation to Mrs. Rina’s House of Blessings is described as supporting programs for children and families in Martin County. The report does not state the donation’s dollar value, when it will be made or which specific programs will receive support. The available information also does not quantify the doll’s expected sales or any effect of the campaign.
Retail Availability and Local Support
Consumers can check Mattel Creations and major retailers for current availability, and The Toy Book identifies Target as an in-store option. Because the source provides no stock or delivery details, individual sellers are the best place to confirm price and availability.
Mattel’s announcement identifies the intended recipient of the Barbie Dream Gap Project donation, but additional information about its amount and distribution is not included in the report. No further product release date or follow-up event is specified in the available material.
Key Questions
How much does the Serena Williams Barbie doll cost?
The reported suggested retail price is $45. Retailer prices and availability may differ, so check the seller’s current listing.
What is the doll based on?
Its green-and-white tennis outfit recreates the look Serena Williams wore at the 2005 Australian Open, where she won her seventh Grand Slam singles title.
What comes with the doll?
The set includes a racket, tennis ball and display stand, along with the doll’s tennis outfit. The product is listed for ages 6 and older.
Where can shoppers buy it?
The Toy Book reports that it is available online through major retailers and in stores at Target. Current inventory should be confirmed with retailers.
Which nonprofit will receive support from the launch?
Mattel says a Barbie Dream Gap Project donation will support Mrs. Rina’s House of Blessings and programs for children and families in Martin County, Florida. The reported announcement does not state the donation amount.
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